Social media has various utilities - Right from catching up with friends to business networking: social media has been explored in many ways (check out 18 Cool Things People Do On Twitter). How about using social media for saving lives or at least trying to? Sounds like a great idea to me. Recently Agarwal's Eye Hospital- rated as one of the top 5 eye hospitals in India did exactly that. In a bid to create awareness and educate people on health related topics, Agarwal's Eye Hospital has created presence on Facebook, Twitter ...
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![Guide to The Social Media Landscape [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/03/social-media-landscape-250x250.jpg)
![Social Networks in the East and the West [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/03/social-network-map-250x250.jpg)
Mar 15 2011
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29 Students Raised $18,000 for Rural India via Social Media
We previously wrote that a group of 29 students went on a social media quest to raise $10,000 for rural India. A pleasant surprise: The students ended up raising 79% more than their target as we receive news about their great achievement: "Penn Olson’s support and coverage of our initiative is indispensable to our success. We have finally raised a total of $17,900 after closing our campaign yesterday night," Yeo told us through an email. A total of $17,900 was raised by students.The trip which lasted from Feb. 18 – 27, relied solely on social media ...
Mar 13 2011
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Guide to The Social Media Landscape [INFOGRAPHIC]
The CMO's guide to the social media landscape gets a refresh. We wrote about it last year and this year it is back with crucial updates. As social media continues to change with time, it is hard for users to keep up with them. This infographic serves to help marketers to quickly understand how each tool could help in an online campaign in four main ways. We have categorized the best tools into the four main groups, according to CMO's guide. 1. Customer communication: Facebook, Twitter, YouTube, Tumblr 2. Brand Exposure: Facebook, Twitter, ...
Mar 9 2011
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SixReps is the Facebook for Fitness Enthusiasts
SixReps is an Indonesia-based social network for fitness enthusiasts. Founded by Sanny Gaddafi and Denny Santoso, the start-up aims to be the Facebook for anyone looking to keep fit. If you’re wondering, the name SixReps stands for “Six Repetition”. The name was chosen because people who do weight training use the term six rep (or eight rep) a lot. SixReps has an extremely user-friendly interface that spurs social activities within the site. One of the features allows users to input their body statistics and upload their progress picture. Since everyone in the ...
Mar 6 2011
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How Online Marketing Drives Offline Success
How do you explain how online marketing help drive offline success for businesses? It’s a tough but a crucial question to answer since most businesses are offline-based. To earn their marketing budget, agencies need to convince them that digital platform like Facebook, Twitter, blogs, review websites, deals sites and ads could specifically help to reach their business goals. The infographic created by our friends from KISSmetrics did a great job summarizing the statistics behind each tool with successful case studies. However, the gap between these statistics and case studies (the results) needs ...
Mar 5 2011
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Get a Profile Video on your Facebook Profile
There are over 140 million Facebook users in Asia and most of us use it everyday. Otherwise, some of us we might suffer withdrawal symptoms without logging on to Facebook. Here's a piece of great news for the narcisstic ones who enjoy changing their profile pictures every alternate days: Thanks to Flip Video, a shoot-and-share HD camcorder, there is now an application on Facebook "Flip your Profile" that makes profiles more engaging by empowering users to upload videos as their Facebook profile picture (instead of a static one). Launched on 14 Feb ...
Mar 4 2011
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Reasons people ‘Unfollow’ Brands on Twitter
Did you know more than 50% users on Twitter unfollow a brand on Twitter because of boring or repetitive tweets? A study titled "The Social Breakup" conducted by ExactTarget and CoTweet revealed insights on why people unfollow brands on twitter. 41% people on Twitter complained that their tweet streams are filled with unwanted marketing messages. As a result, most decided to unfollow brands that spam. Almost a similar number of people (39%) also said that excessive tweeting by brands put them off too. 1 out every 5 Twitter users (27%) followed to ...
Mar 3 2011
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Social Networks in the East and the West [INFOGRAPHIC]
Above is a gorgeous-looking world map of social network designed by RiaNovosti. What captured your attention? Besides Facebook’s 600 million strong users, many are probably curious what Qzone is. Here’s the answer: Qzone is a social networking site formed by Chinese Internet giant, Tencent. It isn’t clear how the 480 million figure came about but from what I understand, there are more than 600 million QQ instant-messaging users. The 600 million user base was reported by Tencent about 6 months ago. It’s probably more now. Using the same QQ account, users ...
Feb 25 2011
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Australian Government Restricts Social Media to Boost Productivity
We recently reported that Australia spends most time on social networking sites. Apparently, that includes the Australia Governmental bodies too. An audit revealed that the Australia Department of Innovation, Industry, Science and Research used social media for about 400 hours per week. It was also said that usage peaked at 1pm and remained steady until about 3pm. This was the situation even when the department had restricted access to social networking sites like Facebook, Twitter and MySpace. With social media flooding the offices, questions on employee's productivity were raised. ...
Feb 24 2011
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China to hit 488 million Social Network users by 2015
In China, Renren and Sina Weibo are dominant players in the social network market. They can be seen as the “Facebook” and “Twitter” of China as each network currently has 160 million and 50 million registered users, respectively. More to comes as eMarketer forecast that China will have 265 million social network users by the end of this year. The total number social network users is also estimated to hit 488 million by 2015. A user is counted as one who uses social network service at least once a month. “As penetration approaches ...
Dec 27 2011
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Zing Me is twice as big as Facebook in Vietnam
What’s left for Facebook to conquer in Asia? Vietnam is one of them. There are only about 1.4 million Vietnamese users on Facebook out of a possible 20 million (Internet users). With Facebook failing to cement its placing, Zing Me, a social network catered specifically for Vietnamese is dominating. Zing Me was formed in Aug 2009 by parent company, VNG Corporation, a Vietnam-based Internet giant. By the end of 2009, Zing Me has more than 4 million Vietnamese users on the social network, twice as many as Facebook’s. The figure is ...
Feb 22 2011
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What’s left for Facebook to Conquer in Asia?
Facebook is the number one social network in the world. With presence in more than 200 countries which adds up to more than 600 million users, Facebook is head to head with Google in terms of reach and popularity. If you think Facebook is top in every country, think again. There are many countries where Facebook has yet to conquer, especially in Asia. Without a doubt, Facebook is the leader in most countries. But still the world largest social networking site is constantly eyeing the red colored countries to connect the world. ...
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