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NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
Tag Archives: Social Media
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Aug 7 2011
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Sina Weibo Rolls Out Redesign – But Just for Brands So Far
Sina Weibo, China’s most popular microblogging service, has started to roll out a redesign of its site - so far only to some brands - that sees it evolve yet further beyond its Twitter-like beginnings. The reworked layout is version 4.0 in Sina’s development of Weibo, expanding it into more of a social network than just a place for firing off 140-character missives. Central to that is a wider layout, with more of an emphasis on introductions, tags, and photo albums. In the image at the top of the post, you ...
Aug 6 2011
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ON|OFF 2011: Ideas Meet Opportunities [INTERVIEW]
With all the attention surrounding social media in Indonesia these days, it's no wonder that we're seeing lots of blogging going on. Last month, two events related to social media and the internet were announced. Indonesia's Social Media Festival is one that we told you about last week. Another is ON|OFF 2011. ON|OFF, with its tagline 'Ideas Meet Opportunities' is a new version of Pesta Blogger -- or in English, 'Blogger Party.' Pesta Blogger is a yearly event that was started back in 2007, aiming to bring the online blogger community to an offline ...
Aug 3 2011
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As Social Network Kaixin Loses 65% of Traffic, How Did it Lose its Groove?
The web traffic stats site Alexa reveals that China’s former top social networking site Kaixin001.com has lost 65 percent of its traffic in the past 12 months (see the graph above). In another blow to Kaixin, a gauge of Chinese netizens interest in the site measured by Baidu Index, has hit the rocks. Today’s ‘user interest level’ for the Kaixin site is rated at 1,500 (see the graph below), which is its lowest ebb since March 2009, before the social network really took off. The Alexa and Baidu Index measures point to ...
Sep 6 2011
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Indonesia’s Akademi Berbagi: How Social Media is Used for Social Movements [INTERVIEW]
In this social media era, a single Twitter update can have huge repercussions. Topics of discussion can range from often-meaningless trending topics to mobilizing efforts to help earthquake victims. We’re big fans of the latter, as social media can often be a catalyst for entire social movements. Consider Indonesia’s Akademi Berbagi ("the Sharing Academy") which organizes small weekly classes about different topics such as copy writing, art directing, online journalism, social media, photography, financial planning, and music. These subjects are usually expensive to learn, but in Akademi Berbagi, we can ...
Aug 2 2011
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Who Has More Likes? Buzzref Wants To Track and Compare Facebook Pages
Tracking Facebook pages can be very handy for marketers. That is why a group of social media marketers created BuzzRef to help brands track, measure, and compare their Facebook page effort against their competitors. The idea was triggered because the founders experienced demand first-hand from their social media agency clients. Not only are they required to run the campaigns, they are also expected to measure and compare performance with competitors. “We are required to provide detailed reporting for the pages which we manage as well as for the competition. To solve ...
Jul 31 2011
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Let’s Powwow: a Chinese LBS That Puts Deals Before Check-Ins [INTERVIEW]
Chinese start-up Let’s Powwow is a unique location-based service (LBS), social network, and group buy/deals site. Located at letspw.com, the site has nine employees now, and is notable for having a triumvirate of founders from China, Italy, and the US. Rather than just focusing on check-ins or brands, Lets Powwow instead aims to connect its users more closely with actual venues, create hyperlocal deals, get users to “redeem” deals at venues, and encourage people to bring along friends to a store. There's an iPhone and Android app to accompany the site. Let’s ...
Jul 29 2011
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Indonesia’s Social Media Festival: The Event for Every Netizen
With a growing affinity for all things social on the web, Indonesian netizens are preparing to celebrate social media with a festival this coming September in Jakarta. The event, appropriately named the Social Media Festival, is expected to be the biggest of its kind in the country, combining all elements of social media. The theme of the event is “Social Media is YOU.” It is used to describe the diversity of Indonesia’s online environment which is comprised of not just social media users, but start-ups, brands and commercial businesses who also ...
Jul 28 2011
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Chinese Actress Yao Chen Passes 10 Million Weibo Followers, Closing In On Lady Gaga
Chinese actress Yao Chen has just passed the 10 million follower mark on Sina Weibo, China’s most popular microblogging platform. It means that Yao Chen, aged 32 (here’s her Weibo page), is fast approaching the 12 million count of followers of the singer Lady Gaga on Twitter. With 195 million Chinese now on various microblog sites - such as those from Tencent and Netease - it’s possible that Ms Chen could become the world’s most followed tweeter by the end of the year. This microblogging milestone passed with only a small acknowledgment by ...
Jul 26 2011
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Indonesian Party Looks To Social Media To Win General Election
Indonesia's general election will take place in 2014, but already one of the biggest political parties in the country, Golkar, has laid out its plan to utilize social media sites - such as its Facebook page - to win votes. As we have said many times, Indonesia ranks among the top social media countries in Asia, and indeed the world -- so it is understandable that Golkar will try to win over the nation’s netizens. Sharif Cicip Sutardjo, the Golkar deputy chairman, looked at potential voters between 25 and 45 years ...
Jul 28 2011
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Indonesia’s Telkomsel Brings Facebook App to Feature Phones
Here’s some good news for Indonesia’s many social networking fans. Telkomsel will put a tiny but fully-functioning Facebook app onto some of their SIM cards phones.* The Facebook-created application can be run on more than 800 types of JAVA-based mobile phones. With no need for an expensive smartphone, this tiny app works on more affordable local feature phones. The application is only 128kb, where Telkomsel customers will be able to enjoy this Facebook service just by accessing *252# on from their phones. Ririn Widaryani, Deputy Vice President of Lifecycle Management at Telkomsel, said: ...
Jul 25 2011
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Chinese Artist Ai Wei-wei Breaks Social Media Silence, Joins Google+
Chinese artist
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