Smartphone-toting singletons in China will get some help in finding a potential date for Valentine’s Day with a new social marketing campaign from Starbucks (NASDAQ:SBUX) and the local social network Jiepang. Using both the Jiepang app and some in-store postcards - a good combo of hi- and low-tech - single folks in China could make a new connection as well as perhaps win some prizes. Jiepang is a social check-in service that has previously teamed-up with the likes of Starbucks and also Nokia (HEL:NOK1V; NYSE:NOK) on fun campaigns, and both those ...
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Nov 9 2011
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Jiepang + Starbucks China + LBS + NFC = Free Christmas Coffee
Jiepang, the Chinese location-based service (LBS) social network, is once again pioneering the use of NFC chips to allow some smartphone users to check-in - this time to Starbucks (NASDAQ:SBUX) for a special Christmas promotion. But the marketing campaign is not limited to using NFC - which is only present in a few phones, such as some newer Nokias, and the Nexus S - so that anyone in the Shanghai, and neighboring Jiangsu, and Zhejiang regions gets to play along. Basically, once Starbucks has seen 20,000 Jiepang app check-ins - with ...
Oct 21 2011
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New Social Media Insights for Retailers in Asia [REPORT]
Simon Kemp of We Are Social Singapore sent us along an interesting report on the role of social media in retail in the Asia Pacific region. With 93 slides, the presentation is worth a look, particularly the latter part where it looks at interesting campaigns from companies like IKEA, Uniqlo, Diesel, Starbucks, and Tesco. We were particularly interested in the collection of facts and figures related to social media in Asia - some new, some not - but all, when viewed together, are pretty remarkable. Among those which stood out ...
Sep 13 2011
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Jiepang Check-Ins Reveal Favourite Brands, Foods, Movies in China [INFOGRAPHIC]
The Infographic of the Day series visually expresses important stories from Asia and the world of technology. One of Jiepang’s most popular location-based services (LBS), Jiepang, has made a neat infographic that breaks down some user trends. It gives a snapshot of how China’s smartphone-carryin’, LBS-lovin’ youngsters spend their time. It reveals a pretty keen engagement with brands by these users, and a good understanding of what’s hot right now. Beijing Hot-Spots Starting in Beijing, we see the hottest part of the city, in terms of check-ins, is the unassuming downtown area of ...
Jun 7 2011
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10 Fast Growing Facebook Pages In Indonesia
Over the past month, some brands in Indonesia on Facebook netted a sizable increase in their fans, showing anywhere from two to nine percent growth in that area. The popularity of Facebook has helped a number of companies becomes more known to the public. In Indonesia the majority of Facebook users are teenagers, so it is not surprising that many brands show high stats among the younger demographic. Here are a ten brands that have performed well recently according to Social Bakers. Jump to the bottom for the complete list. 1. Surfer ...
Apr 2 2011
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Starbucks Begins Campaign for Japan using Twitter, Instagram
Some of you may have noticed this past week that Starbucks' Twitter account (@starbucks) was displaying a different avatar. The alternate picture spelled out 'HOPE' with a green circle in the center. The company sent out a message on Twitter on Tuesday explaining its unusual new avatar: Over on the company's website there are more details about the campaign, which is intended to support Starbucks' 20000 'partners' in Japan. Starbucks is encouraging people to print up the 'Hope' graphic and post a picture to Instagram with a message of support ...
Feb 4 2011
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Starbucks Celebrates Chinese New Year with “World is China”
“Gong hay fat choy!” said Starbucks. I learned through Facebook that Starbucks is celebrating Chinese New Year by offering customers World is China, a compilation of Chinese music and films. The feedback on Facebook has been great; almost 5,000 likes in 30 minutes. In my opinion, (and besides customizing for the occasion), I see this product as a tribute to China’s growing dominance in today’s world. I’m witnessing more companies wanting to establish connections with China or at least with the Chinese community. I believe the entire world will benefit when East meets ...
Aug 13 2010
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Starbucks’s Free Wi-Fi Strategy Revealed
All Starbucks stores now offer free Wi-Fi in the United States and as a coffee lover I hope this would be implemented globally soon. When Starbucks’s free Wi-FI idea first came up, everyone probably thinks that this is just a straightforward upgrade. The idea is simple but impactful, especially to people without mobile Internet access. But it seems like there is more to it. The Wi-Fi idea is strongly driven by the recently revealed Starbucks Digital Network (SDN). The network aims to provide premium content exclusively for its customers. These handpicked content includes ...
Jul 29 2010
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The Ultimate Brand Experience
In the modern marketing age, it's all about providing the best quality at all touch points for the consumers. Product quality makes your business good but to be great, it has to do more than that. It's through providing the ultimate brand experience for consumers that differentiates the great from good. Starbucks is one of the greatest brands around. The coffee giant could have easily settled by ensuring all its stores are filled with friendly baristas and the smell and taste of top grade coffee. But it has chosen to go beyond ...
Jul 27 2010
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Starbucks’s Digital Strategy & Social Integration
Many brands have adopted social media but not many are as successful as Starbucks. It has recently crossed the 10 million fans milestone on Facebook and was voted the most engaging brand on the web by Altimeter Group last year. Thanks to Social Media Influence 2010, we get a chance to learn how Starbucks did it. Alexander Wheeler, director of digital strategy of Starbucks, shared with us some insights on how the coffee giant goes about engaging its fans through various digital channels. The keynote started off with something many marketers still ...
Jul 16 2010
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Starbucks Reaches 10 Million Milestone On Facebook
After crossing the 10 million fans milestone, Starbucks reached a feat that no other consumer brands on Facebook has achieved so far. The coffee giant is known for its quick adaptation to changing technology as it is constantly on the lookout to explore better channels to reach its consumers. Foursquare and Twitter are among the other channels used to enhance and spread the Starbucks experience beyond its outlets. If Starbucks were our 2nd home, its Facebook page would be our 3rd. A simple announcement to celebrate its 10 million milestone has received ...
Jun 10 2010
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Top 10 Consumer Brands on Social Media
Famecount, a site that ranks brand by Facebook, Twitter and YouTube popularity has come out with its list of 10 most popular consumer brands. Its Famecount Index calculates the popularity of each user relative to the most popular user on each network (more explanation here). So who’s top? It’s the coffee giant. Starbucks led the list of leading consumer brands with an index of 69.7%, followed by Coca-Cola and WholeFoods. Interestingly, food and drinks brands accounted for 6 of the top 10 worldwide consumer brands. The highest ranked non-food & drinks consumer brand ...
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