New stats reveal that in China the number of Internet users has hit 485 million, very much spurred on by the popularity of microblogging in the country. Yes, out of all these Chinese Internet users, 195 million of them now own microblog - or “Weibo” - accounts. In a fascinating report from Sina, citing data from China Internet Network Information Center, we see China’s web getting ever more social as it expands. Note that this 195 million microblog figure could be polluted by duplicates as a number of Internet user might own ...
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Sep 8 2010
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What Consumers Use Facebook For [STATS]
What social network should you be using to grow your business? It depends on who your customers are. Research is often time-consuming, but definitely worth the effort. Once that is sorted, everything else falls into place. And when you have to decide which platform to pick, what instantly comes to your mind? Is it Facebook? After all, it is the biggest social networking site and is where the people are. A new study from ExactTarget and CoTweet reveals why how to engage your consumers on Facebook and what makes it a unique ...
Jul 31 2010
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Corporate Blogs Are Critical to Businesses [STATS]
It’s set. According to a research conducted by Hubspot, blog is the most critical platform to business compared to its social media cousins. A whopping 75% of the respondents rated blog as ‘useful’ and 31% voted it as ‘critical’ to their business. This interesting statistics probably give marketers and PR people an additional reason why a corporate blog should be considered. On the other end, MySpace took the worst record; with 62% rated it as ‘not useful’. A blog certainly requires more time and effort. But no pain means zero gain and ...
Jul 25 2010
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27 Social Media Marketing Stats and Facts
From blogging, Facebook to Twitter, HubSpot got it all covered. The deck below offers us 27 interesting statistics and facts on social media marketing. Some of which are really eye-openers. Corporate Blog: Businesses with corporate blog, in general, generate more business leads than businesses which don't. And a corporate blog doesn't only work for B2C but also for B2B companies. The number of business leads increases with the number of blog articles published. As long as the blog continues to generate quality content that caters to a specific target audience's interest, business ...
Jul 13 2010
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Social Media and Product Quality
According to Nielsen, "Social media is having an increasing impact on consumers’ purchasing decisions – in Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. This is particularly so for purchases of consumer electronics, cosmetics and cars – products where consumers are most likely to base their purchase decisions on online product reviews. But not ever country shares the same way." Interestingly, research shows that Koreans are more likely to share positive product reviews via social channels. On the other ...
Jun 28 2010
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Understanding Women In Social Media [INFOGRPAHIC]
Women rule social media, and they still do. Ethan Bloch, of Flowtown, has put together a comprehensive piece of infographic, which supports that fact. It also comprises valuable information for marketers looking to understand women's activity in the online space. Among the tops that are most read and commented, are entertainment, food and health/wellness. Fashion, shopping and beauty are positioned fifth in the list. 1 out of 5 woman tends to look out for advice and recommendation through social-networking sites, providing additional incentive for women centric businesses to create thought leadership in ...
May 17 2010
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What Social Tools Are B2B Marketers Using? [STATS]
According to a research by Genius.com and BtoB magazine, 5 out of 10 business-to-business (B2B) marketers aren't using social platforms like blogs and Twitter. Facebook is slightly more popular with about 58% using the giant social-networking site for marketing purposes. (This re-affirmed an earlier study that highlighted Facebook's effectiveness.) Unsurprisingly, LinkedIn, a professional social-networking platform, where user base mainly consists of high profile executives and people who're more business oriented, is used by 75% of the respondents. 94% also use marketing analytics like Google Analytics or sentimental analysis to keep track ...
May 12 2010
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How Social Engagement is Changing [INFOGRAPHIC]
We're witnessing the social media revolution – Each year, more people are engaging in social conversation via digital social platforms at an increasing rate of 30%. So what could people talk about? Besides "hi and bye", these people could be talking about your brand. It highlights the importance of providing excellent products and customer service. Inferior products spur negative buzz (we have got some disturbing statistics here) while on the contrary, brands that produce quality goods are often mentioned on Twitter. This infographic, created by Flowtown, has illustrated how social engagement is ...
Apr 23 2010
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Twitter’s Current Statistics [INFOGRAPHIC]
At the recent Twitter's Chirp developer conference, Twitter co-founder, @ev, has revealed several interesting statistics about his company. With a huge amount of data revealed, designer, Gerardo Obieta, has created an infographic to make it digestible. Despite a flattened traffic growth, Twitter is growing at a rapid pace in terms of user growth. It has gathered over 105 million registered users and is gaining 300,000 new users daily. Another infographic also mentioned that Twitter suffers from low retention rate... Only 4 out of 10 new users continued to use the service and ...
Apr 22 2010
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Facebook Crushes Its Competitors
Facebook is huge and is also crushing its competitors as it emerges to be the world's favorite online social networking site. We have also discussed why Facebook rules the social space and the statistics below highlight exactly that. The chart shows a huge disparity between Facebook and the other social networking sites in terms of unique visits. Facebook is the only obvious site that is experiencing an upward trending growth while others clustered at the bottom of the chart. LinkedIn and Twitter also appear to be growing at a steady pace ...
Apr 22 2010
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Social Media Plays Major Role In Purchase Decision
Search engines, like Google and Yahoo, were no doubt the favorite pre-purchase online research destinations for users. However, with social media becoming a prominent powerhouse on the world wide web, users are seeking alternative information sources via social channels. A study conducted by BlogHer site confirms this trend. Apart from search engines, blogs (53%), user generated content (46%) and social networking sites (26%) are among the favorite online research destinations. If your business hasn't utilized social channels like Facebook, Twitter and blog to generate online visibility, you have compelling reasons to do ...
Apr 20 2010
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4 Disturbing Social Media Statistics For Businesses
Is social media all that bad? Unless you're a full fledged skeptic, you probably wouldn't think so. Social media has proven over time that it is able to bring benefits to both giant corporations and small businesses. Nonetheless, it isn't a silver bullet and definitely isn't always working great for businesses. Online backlashes and productivity losses are some of the things that highlight the ugly side of social media. We have dug out four interesting statistics below to show you what we mean. 4 Disturbing Statistics #1. Employees Visit Facebook 7 ...
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