It is very likely that Twitter would be launching its business accounts soon, as several companies are currently testing out its corporate platform. The corporate accounts, according to co-founder Biz Stone, will provide businesses with statistics to measure their Twitter performance. We can expect the usual web measurement metrics, such as click through rate, tweet sentiments and retweet rate. The rest are unknown as Twitter remains tight lipped. A survey study by WebBizIdeas, an Internet marketing solutions company, has revealed that only 26% of US business Twitter users are willing ...
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![Veteran Twitter Users Are Vocal [STATS]](http://www.penn-olson.com/wp-content/uploads/2010/04/twitter-logo3-250x142.jpg)
![The Social Media Age Distribution [STATS]](http://www.penn-olson.com/wp-content/uploads/2010/02/age-distribution-250x250.png)
![Twitter and Super Bowl 2010 [STATS]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/02/255px-Super_Bowl_XLIV_logo.svg.png&w=250&h=250&zc=1&q=90)
Apr 13 2010
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Veteran Twitter Users Are Vocal [STATS]
Twitter is serving more than 1 billion tweets per month, and a recent study has credited veteran Twitter users (those who have micro-blogged for more than 9 months) as the main contributors. This study tells us one thing – the more we tweet, the more addicted we get. Perhaps the addiction kicks in when a Twitter user gains more followers over time. A Twitter infographic that we previously shared also confirms this fact. Most Twitter users have less than 5 followers, and it was also stated that most newbies drop Twitter after ...
Mar 22 2010
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INFOGRAPHIC: Everything You Need To Know About Twitter
Whether you're a social media dabbler, a marketer or a Twitter fanatic, this all-in-one Twitter infographic created by @msaleem for Mashable is going to be of interest to you. 3 pieces of information that I find particularly interesting are: (1) most Twitter users drop their account after a month, (2) Wednesday and Thursday are the most Twitter active days and, (3) 8pm at EST usually has the highest volume of tweets. What are yours? - Click to enlarge the image.
Mar 16 2010
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Hitwise: Facebook Overtook Google in U.S
Facebook was previously announced as the world's second most visited site, after overtaking Yahoo. We knew it is just a matter of time that it would overtake Google to take on the number one spot. Is the day finally here? According to Hitwise's data, Facebook has overtaken Google as the most visited website in the U.S for the week ending March 13, 2010. Facebook was responsible for 7.07% of the entire U.S web visits while Google was just a little behind with 7.03%. It seems like Google's Super Bowl ad didn't manage ...
Feb 24 2010
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STATS: 1 in 5 Ditches Partner On Facebook Or Twitter
Dumping someone can be tough, especially when we have to confront the person face to face. A survey reported by Reuters revealed that to avoid the awkwardness, many chose to do this over the Internet; with 34% of the people, out of the 2,000 surveyed, using Email as the primary breakup tool. Unsurprisingly, social sites are the next favorite. 13% of the people surveyed changed their Facebook status to "single" without the other party's prior knowledge. Another 6% chose to announce the breakup through Twitter. That's about 20% of the people ...
Feb 19 2010
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The Social Media Age Distribution [STATS]
This piece of information is priceless for marketers targeting America. Pingdom has come up with in-depth statistics that tell marketers the age distribution of 19 different social sites: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo. This includes a chart that shows each social site's age breakdown. So, whether you're looking at social media as a whole or focusing on a particular social tool, this set of charts will help you understand your potential audience better. Age distribution across all 19 social ...
Feb 18 2010
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STATS: Twitter Wave Still Going Strong
Twitter had experienced flat growth (in terms of unique traffic) for the past months but ironically, the number tweets are growing rapidly. Besides the high possibility that users are tweeting more often, we also jokingly attributed the growth to the growing number of bots on Twitter. Well, seems like the former reason is more likely. ComScore reported that Twitter's unique visits had risen to nearly 75 million in January. In other words, more people are joining the micro-blogging site; proving that the Twitter wave is still going strong. Notice that the surge ...
Feb 14 2010
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STATS: 50% Twitter Users Dislike Google Buzz
Connect with us via Google Buzz here Despite the loud buzz on Twitter, Google Buzz isn't that well received by Twitter users. According to Crimson Hexagon's findings, 50% of the people surveyed dislike it and another 15% have privacy issues with it. But Twitter users aren't that loyal either - only 6% of the people surveyed pledged loyalty to the micro-blogging giant. The data was collected from 9 to 12 February, representing only the first impression Twitter users have on Google Buzz. Google Buzz might not be spectacular at first sight, ...
Feb 12 2010
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Twitter Tweets Just Grew and Grew
Despite the stagnant growth in Twitter's unique visits, the number of tweets did not stop growing. Remember that we said "Billion" is what Twitter is looking at for 2010? Pingdom's graph shows that the number of tweets had already surpassed the billion mark since December last year. The tweets that were calculated came from both the Twitter website and all third party clients. The graph brings us two possible conclusions: Either Twitter users are tweeting more often or there are more people joining Twitter. Back in December 2009, another source of data suggested ...
Feb 11 2010
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Twitter and Super Bowl 2010 [STATS]
More people are accessing the Internet while watching TV - Super Bowl proved this point last Sunday. @kevinweil from the Twitter analytics team managed to produce an informative graph that illustrates the reaction (in terms of tweets) of Twitter users during Super Bowl. Kevin explains it best: "We categorized each incoming tweet as about the Super Bowl itself, about the brands or the commercials, or neither. Dividing each group by the total volume of tweets, we produced the graph below which represents a minute-by-minute reflection of people's thoughts and emotions during ...
Feb 10 2010
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Infographic: Facebook’s Amazing Growth
Facebook celebrated its 6th birthday five days ago looking bigger than ever. With 400 million active users, only China and India have larger populations than that. At this rate, if it was a country, it would soon have the biggest population in the world. Besides being huge in size, we also have 34 interesting facts of Facebook that are equally mind blowing. But first, check out this concise infographic by pingdom below.
Jan 4 2010
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How To: Graph Your Country’s Facebook Demographics
Facebook's ad data can not only tell you how Facebook-ish a country is, it can tell you its Facebook demographics. But what's the big deal? Well, as a marketer, it is essential to understand your market's Facebook demographics before using it as a promotion platform. Promoting a product to the wrong target group is the last thing you need. With that said, below are steps on how you can use Facebook data and Excel to create a nice demographics chart. It's no rocket science; you just need 2 steps. 1. Collect Data What data do ...
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