We know that Twitter is facing a stagnant growth in terms of unique visits, but in terms of users? Seems like the chart from BusinessInsider is able to help answer the question. From what it seems, the number of active users are increasing but the number of people joining Twitter is as stagnant as its web traffic. What should Twitter do to solve its slow inception? Would its new API, that allows new users to sign up via a 3rd party application or website help?
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![Facebook Grew. Twitter Still Stagnant [STATS]](http://www.penn-olson.com/wp-content/uploads/2009/11/Picture-15-250x250.png)
![Social Media Marketing in The Rising Market, Asia [STATS]](http://www.penn-olson.com/wp-content/uploads/2009/10/asia2.gif)
Mar 7 2010
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34 Interesting Facebook Statistics And Facts
Lets put the spotlight on Facebook for a while. We have gathered 34 interesting Facebook statistics and facts to help us learn more about this social networking giant (it's updated). Most of these statistics are taken from Facebook and independent studies that we have written on. Catch the list below! a. Statistics 1. It has 400 million users: Yes! Facebook has that many users. On average, 50% of its active users log on to Facebook everyday. The fastest growing demographic is the 35 years and older age group. 2. Fans: Everyday, more than 10 million users ...
Nov 28 2009
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RECAP: 5 Important Statistics For Marketers
We know we have been overwhelming you with all the numbers and percentages and we are sorry. To make sure you don't forget or miss out on anything significant, we would be regularly highlighting some of the more important statistics that marketers should take note of. Let's start with 5! #5. Each Negative Social Media Comment Costs 30 Customers The stats: It was reported that for every negative customer review posted on social sites like Facebook, Twitter and YouTube, a company loses 30 customers. Viral could go both ways. What should marketers do: Tracking social ...
Nov 27 2009
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STATS: Each Negative Social Media Comment Costs 30 Customers
Research by Convergys Corp. has shown that a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. Here's the math: Each remark/comment would be viewed by an average of 45 people and about two-third of them would avoid the brand that was being criticized (45 x 2/3 = 30 customers). We saw how social media has transformed the way we communicate and consume information. Marketing is no longer in a company's full control. It is now largely dependent on what people say about it; especially with the ...
Nov 12 2009
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Facebook Grew. Twitter Still Stagnant [STATS]
Alright, it is between Facebook and Twitter again. According to Compete, Facebook experienced an increment of about 4 million unique visits while Twitter continued with its stagnant run in growth for the month of October. To be exact, it actually saw a 0.5 million dip in unique visits. Perhaps Twitter's India and Japan mobile strategy has not taken effect? Facebook According to a post that we wrote 3 months ago, Facebook had about 78.9 million users in the U.S and about 4.0 million in China and India. Today, the social networking giant has about ...
Nov 13 2009
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STATS: How Women Search And Share Product Info Online
Ever wondered how women search and share product information online? Statistic charts from eMarketer and reports from PopSugar and Radar Research will tell you exactly how. Interestingly, they also did a comparison between Gen Y and X women. Undoubtedly, Gen Y is more online savvy than X, especially in the social media segment. How women find information online From the graph below, it seems that online newspapers and magazines are the most popular source of product/brand information. With more people getting information through online news sites, could this spell doom for the newspaper industry? Search ...
Nov 12 2009
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4 in 10 “Friended” A Brand On Facebook Or MySpace
Razorfish has recently released findings from its study that explored how technology is changing the way consumers engage with brands. The information shared would be useful to businesses on social media, especially in understanding how and why Internet users interact with a brand. A total of 1,000 people were involved in the study. Catch the data below. The Data 40% "friended" a brand on Facebook or MySpace: 40.10% to be exact. If this number can be generalized, this percentage represents more than a 100 million people out of Facebook's 300 million users. People follow and friend ...
Nov 5 2009
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STATS: The Twitter Demographics
Facebook advertising data is handy when advertisers are studying their target groups. But with Twitter slowly becoming the next prominent social media marketing platform, it is important to know if Twitter offers the right audiences for your product too. A study is conducted to find out Twitter demographics. Contrary to what was reported, about teens not wanting to tweet, teens are growing to love Twitter. The full data below: 1. Females rule Twitter: Consistent with our previous post 2. Mature age group: Weak proportion in the age 50-64 group 3. High education: College students form ...
Oct 31 2009
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STATS: Microsoft Ad Spending is 3x of Apple
Apple's half a billion dollar ad spending doesn't seem too much when you compare it to its revenue. Ad spending only takes up 1.3% of its total revenue and it is paid off tremendously with huge gains in brand value and sales. On the other end, Microsoft spent $1.4 billion, almost 3 times as much as Apple's ad budget. Even though Microsoft has its brand value way higher then Apple's, are the consumers convinced to buy its product? We know how cheeky Apple ads are, always poking fun of its rival. But people ...
Dec 31 2010
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Social Media Marketing in The Rising Market, Asia [STATS]
Google CEO Eric Schmidt told us through his speech that the Chinese will dominate the web in the future. Not just the Chinese, but I think the whole of Asia is rising up in the booming days of social media. With such a big population and diverse cultures, how should businesses craft their messages to specific Asian markets? Firstly, how true is it that the juggernaut is rolling in Asia? Just by looking at the chart below, we can see the red block representing Asia's online population growing in the expense of Europe and ...
Oct 14 2009
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Twitter Growth Dips. End Of Its Limelight?
Facebook's additional 2 million unique visits last month, has certainly made Twitter's statistic look grimmer. Despite all the buzz surrounding its upcoming new features, for the months of July, August and September, Twitter's unique visit growth rate has been below par. So is Twitter's show time over? Hmm...I guess not. Listen to what I have to say. Every website will experience a period of flat growth Every website will experience a period of flat growth. From the graph, we can see a similar sticky period from Sept 08 to Nov 08, which was followed by ...
Oct 13 2009
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Is Facebook Lite Working For Facebook?
It has been slightly more than a month since the launch of Facebook Lite, a stripped down version of Facebook to serve areas where broadband connection speed is slow. But is Lite working for Facebook? Perhaps a simple study of Facebook's growth statistics can help us with the answer. According to Compete's data, Facebook has grown from 122 million to 124 million unique visits over the month of September. That is an improvement of 2 million visits! But can we credit this success to Facebook Lite? For the months of June, July and August, Facebook's ...
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![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
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