South Korea's government yesterday announced a 2.23 trillion won (US$ 2.07 billion) plan to digitize all school textbooks and place them in the cloud by 2015. The state-backed program will lighten student's backpacks, and allow them to better integrate their online research with their school-issued learning materials. Now we know that Korean middle-school students have world-beating digital literacy skills, this policy looks like a good move towards putting all the student's learning resources online. It's a big step forward for cloud computing in Asia too, being the biggest public-sector investment in the cloud ...
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Jun 29 2011
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Korean Teens Top Tests of Digital Literacy Skills
15-year old students from sixteen countries have had their digital literacy put to the test, and Korean kids came out on top - displaying that they possess the most adeptness at using the internet productively for school work and research. The Organisation for Economic Co-operation and Development (OECD) tasked the students with "evaluating information on the Internet, assessing its credibility and navigating webpages to test their digital reading performance." Those are all key skills in the digital era, where the internet is a source of information that needs to be used ...
May 17 2011
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1 Million Facebook Fans = 826 Likes Per Post
Today at Simplify360, we attempt to explore the relationship between the number of Facebook fans and engagement Level (likes and comments). Our simple study revealed some interesting findings. A Facebook Fan page with one million fans would receive (on average): 826 likes 309 comments per update We took 50 Facebook fan pages with a random mix of Indian, European and American brands. A couple of the pages were taken from sports teams like Mumbai Indians and Arsenal, and few from celebrities like Barack Obama and Lady Gaga. The complete list of 50 Facebook ...
Sep 8 2010
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What Consumers Use Facebook For [STATS]
What social network should you be using to grow your business? It depends on who your customers are. Research is often time-consuming, but definitely worth the effort. Once that is sorted, everything else falls into place. And when you have to decide which platform to pick, what instantly comes to your mind? Is it Facebook? After all, it is the biggest social networking site and is where the people are. A new study from ExactTarget and CoTweet reveals why how to engage your consumers on Facebook and what makes it a unique ...
Jul 22 2010
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The Biggest Marketing Challenges [SURVEY]
Shouting out to all marketers and advertisers. What are your biggest challenges faced in your course of work? MarketingProfs conducted an online survey and found out that having insufficient budget and time are the 2 greatest challenges. The pressure to generate leads, surprisingly, didn’t emerge as top concern. Depending whether you’re from the agency (advertiser) or client side (marketer), the challenges defer. Generating leads for example is probably of greater concern to a marketer than an advertiser. Even though, the agency could be fired if ROI isn’t satisfactory. The account-servicing folks are certainly ...
Jun 22 2010
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Twitter, Facebook and Consumers [STUDY]
If you’re looking for some interesting statistics on how consumers think about brands and products on Twitter and Facebook, this study by ROI Research and Performics could provide you with some insights. According to the study, it was found that almost 50% of the people surveyed are likely to purchase from a brand if they were connected on Twitter. On the other hand, 4 out of 10 revealed that Facebook is a good channel to gain information about companies and their products. Such key insights have been key reasons why many ...
May 14 2010
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4 Out of 10 Use Twitter To Learn About Products [STUDY]
After surveying over 1,700 Twitter users, Edison Research revealed that 42% use Twitter to learn about products and services. In fact, the Twitter community seems to have a fair balance between providing and consuming information about products. 41% of those surveyed also provide their opinions to their peers through the micro-blogging site and 31% ask for opinions about a certain product when deciding on a purchase. In essence, the statistics have presented compelling reasons for businesses to be on Twitter. Like it or not, people are talking about your business. The key ...
May 7 2010
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4 Out Of 10 Companies Ban Social Media In Workplace [STUDY]
Social media could either be a great channel for building brand engagement or one that hinders workers' productivity. We have previously written that workers who use Twitter and other social networking sites at work could cost businesses £1.38bn every year. That is equivalent to $2 billion in USD or a hefty $5.5 million per day, if divided by 365. The potential loss that social media could bring is destructive and companies are certainly doing something about it. Setting up a company social media policy could be solution to ensure any usage are ...
Jan 18 2010
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STUDY: 20% Of Brits Think Steve Jobs Is A Footballer
We know how Britain is a football crazy nation. According to Lewis PR, 20% of the Brits surveyed (out of a thousand) think that Steve Jobs is a footballer. The casual study also included other tech related questions, such as "Who is Bill Gates?", "What is phishing?", "Who is Sir Tim Berners? etc. On social networking sites, 72% declared that they use Facebook regularly while only 12% recognized Twitter. Another 12% couldn't name either one of them. Before we laugh at the people surveyed on the streets, I wonder how many people ...
Dec 30 2009
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STATS: 10 Most Retweeted Daily Newspapers
According to a study on the U.S top 100 newspapers by The Bivings Group, it was found that the average newspaper had nearly 18,000 Twitter followers and was tweeted 11 times per day. It was also revealed that all of the 100 publishers were engaged on Twitter and have at least one account. However, not all of them are utilized fully. About 40% didn't have their website linked to their Twitter page. The study also ranked the top 10 most retweeted newspaper on Twitterverse. Evidently, The New York Times clinched ...
Dec 8 2009
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College Students: “Facebook Is Cool. Others Are Lame”
A recent research involving U.S college students from Anderson Analytics revealed that "Facebook is cool and other social sites are lame." A significant percentage of college students (both male and female) have ruled other social sites like MySpace, Windows Live, Twitter, LinkedIn, Hi5 and Friendster lame. Seems like MySpace has made it as the "lamest social site" with 31% of the respondents' votes. Facebook, on the other hand is getting all the love from college students with 82% of males and 90% of females voting it as ‘cool.’ The only social site that matters? Each ...
Mar 7 2010
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34 Interesting Facebook Statistics And Facts
Lets put the spotlight on Facebook for a while. We have gathered 34 interesting Facebook statistics and facts to help us learn more about this social networking giant (it's updated). Most of these statistics are taken from Facebook and independent studies that we have written on. Catch the list below! a. Statistics 1. It has 400 million users: Yes! Facebook has that many users. On average, 50% of its active users log on to Facebook everyday. The fastest growing demographic is the 35 years and older age group. 2. Fans: Everyday, more than 10 million users ...
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