Ever wondered how women search and share product information online? Statistic charts from eMarketer and reports from PopSugar and Radar Research will tell you exactly how. Interestingly, they also did a comparison between Gen Y and X women. Undoubtedly, Gen Y is more online savvy than X, especially in the social media segment. How women find information online From the graph below, it seems that online newspapers and magazines are the most popular source of product/brand information. With more people getting information through online news sites, could this spell doom for the newspaper industry? Search ...
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Nov 12 2009
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4 in 10 “Friended” A Brand On Facebook Or MySpace
Razorfish has recently released findings from its study that explored how technology is changing the way consumers engage with brands. The information shared would be useful to businesses on social media, especially in understanding how and why Internet users interact with a brand. A total of 1,000 people were involved in the study. Catch the data below. The Data 40% "friended" a brand on Facebook or MySpace: 40.10% to be exact. If this number can be generalized, this percentage represents more than a 100 million people out of Facebook's 300 million users. People follow and friend ...
Nov 5 2009
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STATS: The Twitter Demographics
Facebook advertising data is handy when advertisers are studying their target groups. But with Twitter slowly becoming the next prominent social media marketing platform, it is important to know if Twitter offers the right audiences for your product too. A study is conducted to find out Twitter demographics. Contrary to what was reported, about teens not wanting to tweet, teens are growing to love Twitter. The full data below: 1. Females rule Twitter: Consistent with our previous post 2. Mature age group: Weak proportion in the age 50-64 group 3. High education: College students form ...
Oct 28 2009
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STUDY: Where Do We Tweet?
Where on Earth do tweeple tweet from? A study conducted by Crowd Science has the answer. Out of the 718 respondents, most of them tweet during work hours, which might explain why employers are losing a whopping £1.38bn every year. Interestingly, the second most common location is in the washroom?! Full Data x-axis (%) Because Twitter is so addictive and simple to use, people are tweeting from the most unlikely places. Could this be why pointless babble are dominating on Twitter? Some tweeps who think they can multi-task, even tweet while driving. Although Twitter has brought us ...
Oct 17 2009
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STUDY: More Choices Are Not Better
A study showed that giving consumers too many choices might not be a good idea. While extensive (many) choices have proven to be appealing initially, they undermine the subsequent satisfaction and motivation of choice-makers. With these findings, what should companies or marketers do when it comes to promoting products and deciding how many choices to provide to consumers? Find the optimal choice set More choices does not equate to more sales anymore. Marketing research must be done to understand consumers’ preference for more or less choices. Also, monitoring sales carefully when increasing or decreasing ...
Oct 17 2009
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STUDY: What Do Facebook and Twitter Users Want?
Online ad network, Chitika found out from its own users what both Facebook and Twitter users want. Apparently, they want very different things! No prize for getting it right but Twitter users sure can’t get enough of news, with over 28% of Twitter’s traffic directed to news sites. Movies sites came up next followed by technology and medical sites. Over at Facebook, technology sites lead the way with 33% of the networking site referrals going there. Statistics Twitter Facebook What does this mean? If this piece of finding can be generalized to most users, then businesses would ...
Oct 11 2009
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STUDY: 75% of Small Businesses Are Not Engaging In Social Media
Despite the success stories of small companies engaging in social media, most companies do not see the value of it. According to a survey conducted for Citibank Small Business, 75% of small businesses revealed that they have not found social media sites, such as Facebook and LinkedIn helpful in generating leads or business expansion. 500 U.S. businesses with fewer than 100 employees were surveyed. It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28% are using more email marketing • 42% have made greater use ...
Oct 9 2009
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Click Through Rate And ROI Has NO Relationship
A common belief is this: More Click Through Rate (CTR) = More Return On Investment (ROI). In other words, most people think that the more clicks they receive, the higher the ROI of their ad. A Nielsen Company research, measured across over 200 campaigns, has busted the myth stated above. CTR and ROI have no relationship! A correlation of -0.7 shows that these 2 metrics (CTR & ROI) are not at all related. This means that CTR doesn't help advertisers predict the overall ad ROI; and perhaps shouldn't be used as part of any marketing ...
Oct 7 2009
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54% Of Companies Prohibited Employees From Social Media
A study conducted by Robert Half Technology has revealed some seemingly astonishing results. The survey question is simple and specific: “Which of the following most closely describes your company’s policy on visiting social networking sites, such as Facebook, MySpace and Twitter, while at work?” Out of the 1,400 CIOs surveyed, 54% completely prohibited their employees from any online social networking activities. If you're able to Twitter or Facebook during work, count yourself lucky! Catch the full results below: So much for building a social media culture, seems like only 26% of companies believe in the ...
Oct 5 2009
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Women Rule Social Media?
It's official. Without us, social media sites will never grow this big. Brian Solis, an original thought leader of social media did a simple data collection, which was later used by Information Is Beautiful to prove women's social media domination! With the exception of Linkedin, YouTube, deviantART, Delicious and Digg, all other sites observed have women outnumbering men. Digg is the only "macho" site with 64% male users. Surprising? Some are not surprised by the result because women are generally considered to be more sociable than men. But there are others who did not expect ...
Oct 5 2009
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Email And Social Media Are Marketers’ Top Choice for 2010
According to the “2010 Media Planning Intelligence Study”, email and social media are the top media choices for marketers in 2010. I guess the limelight social media is receiving in both the social and business worlds pretty well explains the result. With all that said, email still managed to be the No. 1 favorite due to its simplicity and effectiveness. Check out how other marketing media fared. Radio and magazine advertising remained on the top few, but how long can they last with the inability to measure marketing effectiveness? Online video not popular The disappointing statistic ...
Oct 4 2009
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STUDY: Most Americans Hate Behavioral Advertising
Websites like Google and Facebook use behavioral targeting heavily to help advertisers tailor advertisements. Our activities, likings and demographics are all captured by cookies through our word searches and digital profiles. This enabled advertisers to target consumers according to their interests. So how do the consumers feel about this? That's what a recent study by professors at the University of California and the University of Pennsylvania tried to find out. Out of the 1,000 surveyed, 66% of them stated that they do not wish to be targeted via behavioral advertising. Other highlights of the ...
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