According to Zeta Interactive, the most talked about brand in 2009 is Microsoft. While Twitter might suggest otherwise, the aggregated online buzz (blogs, message boards and online communities) doesn't lie. Apple, on the other hand, made it to 4th position. Due to the recession, discount oriented stores like Walmart, Target and Amazon, all made it to the list. The buzz rating is calculated by a formula that weighs a variety of different factors on a given subject, including overall volume of online posts, and the positivity tone of those posts. Zeta Interactive CEO Al DiGuido ...
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