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Apr 13 2010

216

3 Tiger Woods New Nike Ad Parodies [VIDEOS]

byWillis WeeinUncategorized

Less than a week after the release of Tiger’s controversial Nike ad on YouTube, several ad parodies have already surfaced. We have included three that made us fall out of our chair laughing, along with the original ad and analysis by Adweek’s Babara Lippert. The new grayscale Nike ad captured a sorry-looking Tiger while the "ghost" of his father, Earl spoke to him. The ad ended with Earl saying, “did you learn anything?” and a Nike swoosh appeared. Putting aside the genuineness of Tiger's teary-eyed response, I would think that the ad ...

Dec 14 2009

256

Gillette Drops Tiger Woods

byWillis WeeinUncategorized

Gillette has joined the list of brands that dropped Woods from their marketing campaigns. The Proctor and Gamble owned brand was pretty direct about the drop: "As Tiger takes a break from the public eye," Gillette said in a statement, "we will support his desire for privacy by limiting his role in our marketing programs." With Accenture, Gatorade, TagHeuer (Australia) and Gillette on to the "boycott Tiger list", it is uncertain how many more brands would follow suit. Will you drop Tiger? No one is perfect and that includes Tiger. But is there space for ...

Dec 13 2009

752

Tiger Woods Dropped By Big Brands

byWillis WeeinUncategorized

For the past week, the Tiger scandal has been splashed all over both social and traditional headlines. Tiger's unblemished reputation is now stained by his infidelity. There are people who said that Tiger should be left alone, but there are also others who condemned him. Brands which endorsed the golfer are therefore, in one way or another affected. Tiger's case has clearly shown the adverse side of celebrity endorsements. Every action of the celebrity is placed under public scrutiny. The consequences of the action do not fall solely on him/her, but on ...