Our very own Ratri Adityarani last wrote a post on ‘10 Fastest Growing Facebook Page in Indonesia’ which caught much attention from our readers. At the end of the post, Rick Martin embedded a data set containing 27 top brands in the country on Facebook. That very data set was adopted by Binyinbin, who turned the information into an interactive visualization, all thanks to IBM’s Many Eyes data visualizer tool. It is certainly worth a share. Try going through the visualizer by clicking on the first brand and pressing the down arrow ...
Tag Archives: Top Brands
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Feb 8 2011
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10 Successful Indian Brands on Twitter
There are about 5 million Twitter users in India. This figure is nothing compared to Facebook's 20 million and Orkut's 18 million. Despite Twitter's relatively low user count, brands in India are starting to embrace the micro-blogging platform. Why? The reason is simple: Twitter is growing so quickly that it is poised to be the Next Big Thing in India. We're witnessing a lot of brands using Twitter to engage with consumers. Well, part of the credits have to be given to all the success stories we heard in the U.S. It ...
Dec 3 2010
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Dell Swarm: The More The Merrier!
The shift to online buying and eCommerce has been increasing in recent years as it evolves with the growth of technology. It is convenient, the selection is broader and a win-win situation for both marketers and consumers since marketing dollars are reduced hence consumers get to enjoy discounts. Especially in Singapore, CampaignAsia reported Singaporeans spent over the last year US$523 million shopping online. Just a week ago, Dell officially launched Dell Swarm, an online social group-buying site where consumers can gather to buy gadgets in bulk to enjoy big savings. It ...
Oct 3 2010
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Branding is Synonymous with Emotions
A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself from the competition. A company's brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best marketers would know the most persuasive way to appeal to consumers is through the heart, not the mind. Even if there had been a better mash-up phone produced in China, we would still rather pick Apple's phone any day – but why do ...
Mar 26 2010
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50 Most Admired Brands In The World
To be a brand that is valued by customers is tough, but to be admired by other businesses? Now, that's a real feat. Fortune's annual comprehensive Most Admired Companies survey this year shows that Apple, for the third straight year, takes the No. 1 spot as the most admired brand in the world. This time, with the highest survey response rate in history and by the highest margin ever, according to Hay Group, the management consulting firm that collaborates with Fortune on the list. In 2009, 51% of corporate leaders surveyed said ...
Sep 20 2009
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Google Brand Valuation On The Rise
With the financial turmoil still lurking in 2009, this year's Interbrand Best Global Brands left many of the famous on spectator seats. Even the overall value of the top 100 brands fell by 4.6%, an equivalent of USD 55.472 billion. It could have been worse if Internet giant Google was not on the charts. Its valuation has improved by a whopping 25%. From USD 25.590 billion in 2008 to USD 31.98 billion in 2009. It has frog-leaped several big brands like Toyota, Intel and Disney, all of which suffered a slip in ...
Aug 21 2009
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Social Media Best Practices
After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. This is also an extension from my article, “How to: Be a Social Media Winner”. Most people teach theories but I prefer to show theories being implemented by real successful companies. So here goes! Be Relevant to Your Different Markets Different people from different geographical location and language consume information differently. The problem ...
Aug 21 2009
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Dell out of Hell: Now a Social Media Winner
Warning: getimagesize(/home/pennolson/public_html/wp-content/uploads/2009/08/Alfa-Romeo.png): failed to open stream: No such file or directory in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 562 Warning: getimagesize() expects parameter 1 to be string, object given in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 567 Warning: basename() expects parameter 1 to be string, object given in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 568Social Media is a double edged sword – it either kills you or drives you up to fame. Why is this so? This is because companies don't wholly own their brand anymore. Consumers own most part of it. Back in the old days, we could only share our experience and thoughts verbally; either face to face or through the phone. Now we have the power to generate our own content and have influence over the people who view it. Our content about a brand affects others' perception of it. With a tweet or ...
Dec 15 2009
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Starbucks Engages Through the Web
Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile. So how did our coffee giant brew its way up to glory? Whatever Starbucks has done to its successful offline branding, it is doing the same online. Its image, association and messages are consistent with its sincerity and willingness to connect with consumers. So exactly how did they do it? I am more than ...
Aug 21 2009
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Top 10 Most Engaging Brands on the Web
Which brands are the champions of Social Media? Charlene Li, Analyst from Wetpaint and the Altimeter Group has the answer. A study on brands' social media engagement was conducted on the top 100 brands featured on BusinessWeek's "Interbrand Best Global Brands 2008" publication. This study spans across more than 10 social media sites such as Facebook, Wikis, Forum, Flickr and content distribution sites such as Facebook Connect and ShareThis. Before we show you the top 10 brands, you might want to briefly understand how companies go about gaining engagement credits. Companies only ...
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