We last featured EatAds in early May of this year. And now a short six months later, the Singapore-based online marketplace for traditional ad space — magazines, billboards, cabs, and buses, etc — has expanded to India, the Philippines, Hong Kong, and Vietnam. EatAds has a physical presence in these four countries with local staff supporting the business. John Fearon, Founder of EatAds told me that the expansion will keep going, as along as it makes business sense. While managing the existing business operation, John has also set his eyes on ...
Tag Archives: traditional media
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![History of Marketing Channels [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/07/marketing-channels-timeline-250x183.jpg)
![Understanding The Modern Media Consumer [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/05/media-consumption-250x168.jpg)
![How Print Media Has Embraced Social Media [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/05/twitter-ad-follow-us-for-specials-250x180.jpg)
Jul 24 2010
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History of Marketing Channels [INFOGRAPHIC]
Need a quick lesson on the history of marketing channels? This infographic can provide some recap. It doesn't have all the information, but the gist is there. Traditional media like print and TV still exist today but it is predicted that businesses are slowly allocating more budget in digital media, as the Internet continues with its rampant growth. Is digital the future of advertising? It certainly has a strong standing but it doesn't necessary rule traditional media out of the game. However, reality says that social media is now the big thing ...
May 16 2010
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Understanding The Modern Media Consumer [INFOGRAPHIC]
The Internet plays a big part in today's society. Not only has it changed the way we communicate, it has also changed the way we consume news. This infographic, created by Flowtown, has included fascinating statistics that highlight the Internet's impact on the news industry. 61% of Americans received news through online sites, which surpassed traditional print papers (50%). While major news sites like CNN and NYTimes remain dominant, blogs and other social media platforms are already playing a huge role in disseminating news. Catch the other details below. Link image to enlarge
May 10 2010
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How Print Media Has Embraced Social Media [PICS]
The ads you’re about to see are probably some of the finest "brews" you can get from mixing social media with print media (typically Wonderbra). They have amazing powers to attract eyeballs, “wow” viewers and strike conversations among friends. Why? Because most of us are participants in Facebook and Twitter and surely we have an opinion about the ad and the brand. It can’t be help but to see these businesses possessing a fun and innovative personality. It’s the associations that social media has induced, making the brand seems more trendy and ...
Dec 11 2009
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Top 10 TV Ads 2009
Time has recently released its top ten everything lists. The list that captured my attention was the one on TV Ads. This list reminds social-media-obsessed marketers how TV is still an important advertising channel in today's world. Whether the ads were silly or witted, they all spell creativity. Below are 10 ads that might give you some inspiration for your 2010 campaigns. 10. General Motors Re:invent This blatantly honest ad was aired after GM declared Chapter 11 bankruptcy. This ad not only admitted what caused GM's downfall but also explained its changes - ...
Dec 7 2009
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Is Social Media Marketing Worth The Effort?
Social media marketing is a double-edged sword. Brand managers no longer control 100% of a company's brand image. It encompasses both the company's actions and consumers' voices. Social sites, forums and blogs are avenues for people to voice their likes and dislikes about certain products. But with all that said, is social media marketing worth pursuing? Or would it be better to stick with the traditional guns? I will discuss 3 aspects to explain why social media can be very well worth it. But bear in mind that this is a ...
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