Lenovo, the third largest PC maker in the world, is spending a pretty big chunk of its budget on an ad campaign entitled “For Those Who Do.” It was recently rolled out in emerging markets with a focus placed on Indonesia, Mexico, and Russia (note the brief appearance of Russia's 'Chess Terminator'). Before we go about discussing about the campaign, check out this 60-second TV commercial to get an idea of what it's all about. So what’s the rationale behind this campaign? Surely the bottom line is to sell more laptops and ...
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![HISTORY Social Media TV Spot [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/07/history-foursquare-250x243.jpg)
Oct 21 2010
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3 Brilliant TVCs from Sony Bravia
Sony's BRAVIA has done a good job at associating colours with Sony TVs in a vibrant, youthful way. Done for real, without computer graphics (CG). Check out our favourite BRAVIA ads as well as the behind-the-scenes footage for added inspiration. It's great that Sony places emphasis on incredible experiences with colour and less on the technological nitty gritty of their TVs. Bravo, Bravia! 1. Bouncy Balls 2. Paint 3. Domino City Also check out Play-Doh Bunnies, Pyramids, and this really cool zoetrope.
Jul 6 2010
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HISTORY Social Media TV Spot [VIDEO]
The last time we shared how businesses empowered social media through traditional media; all of the examples shown were print ads. We didn't manage to grab hold a TV commercial in “social media action”. Thanks to History Channel, we finally get to see a 30 second ad spot, where history boasts its social media presence. The ad informs viewers how they can get involved with history through the use of Foursquare while on the move. Twitter and Facebook are also featured as platforms for interested viewers to connect and communicate with ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India
Feb 8, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Venture Generation: The Latest Startup Incubator in Tokyo
Feb 8, 2012