Twitter is popular in Japan and its popularity was evidently shown on New Year day, or in Japanese ‘Oshogatsu’. Just 4 seconds after midnight in Japan, Twitterers set an all time record by sending 6,939 tweets per second (TPS). A huge volume of Akemashite omedetou gozaimasu (Happy New Year!) was sent within the community. Of course, Twitterers from the same time zone (Malaysia, Thailand, Taiwan, Australia and Singapore) had also helped to set the record. The new record doubled the previous of 3,283 TPS, set during Japan’s victory over Denmark in last ...
What Twitter Could Learn from China’s Sina Weibo

byWillis WeeinAsia, Business, Web
Twitter is the world’s first and largest micro-blogging site and is gaining steam across the world. Unfortunately it isn’t gaining any in China, all thanks to her great firewall, which bans the population from Twitter. Jumping on this opportunity, Sina (新浪) launched its own micro-blogging site (Sina Weibo, 新浪微博) back in August last year. Within a short 5 months time span, Sina Weibo has grown into one of the most valuable online properties in China. It currently has over 50 million users in China and Taiwan. I met one of Sina’s marketing ...
Web Giants’ Resolutions for 2011

byAmelia CheninUncategorized
A year is coming to a close again. How was 2010 for you, and what resolutions have you planned for a better 2011? The guys at JoyOfTech have wrapped up the year with some resolutions they think our web giants like Twitter, Google, Facebook, Yahoo, Microsoft will be making for the year 2011. Enjoy and happy holidays!
18 Cool Things People Do On Twitter

byWillis WeeinWeb
There are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. We always thought it was the users who have made Twitter what it is today. So, here are 14 +4 cool things people do on Twitter that we would say, defined this micro-blogging site. We have updated 4 more on top of what we had last year. Enjoy the list. - 1. Dump your partner The action isn't cool. But the choice of medium is. Dumping someone can be tough, especially when we have ...
Should Twitter Collect More User Data?

byWillis WeeinBusiness, Web
Twitter’s ad platform is based on its resonance metric. A resonance score is computed with various factors in mind, like number of retweets, favorites, impressions and clicks. Simply put, Twitter measures and only shows ads that resonate well with users. That’s not all. Users are targeted based on what they search on Twitter. For example, a user who searches for ‘coffee’ tweets may see a Starbucks promoted tweet. Twitter’s resonance metric does help to make ads better for the community. But I wonder if it is helping advertisers to target the right ...
Twitter Users Disclosed (a lot) More Information This Year
Information is king (Facebook knows that well) and users don’t mind giving them to Twitter. A study conducted by Sysomos revealed that Twitter users disclosed significantly more information in 2010 compared to 2009. Twitter is built simple. Your bio, name, location and website url are the four key information which Twitter asks for. In short, the proportion of users who shared their personal information doubled. Check out the charts below, especially the one on location data. One positive take away for the Twitter team is that users are fine to share their location. ...
95% of Twitter Users Have Less than 500 followers

byWillis WeeinUncategorized
After analyzing more than a billion tweets generated by over 20 million Twitter users, Sysomos concluded that 95 percent of Twitter users have less than 500 followers. In fact, 32 percent of Twitter users have only 0 to 5 followers and more than half of Twitter users have between 5 to 100 followers. At least, the statistics did improve compared to last year’s. At the other end of the spectrum, only 0.06 percent have more than 20,000 followers. With over 300,000 new users joining the service daily, Twitter is facing an uphill battle to ...
Facebook vs Twitter [INFOGRAPHIC]
byWillis WeeinWeb
Facebook trumps Twitter in terms of number of users. Facebook has 500 million users while Twitter has 106 million. Facebook is also a stickier website. 41 percent of its users login to Facebook daily compared to Twitter’s 27 percent. But Twitter wins in terms of interactivity. More than half of the total Twitter users update their status daily. On the other hand, only 1 out of 10 Facebook user updates on a daily basis. The infographic also provides interesting marketing insights. Users are more willing to follow brands on Facebook than on Twitter. ...
Are Marketers Interested in Twitter Promoted Products?

byWillis WeeinBusiness, Web
According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was due to novelty of the ad product. Everyone wanted to know what Promoted Tweet was at that time. So, after nearly 8 months, we wonder if marketers are willing to invest in Twitter’s Promoted Products. TWTRCON and ...
Valuation in Billions: Facebook 41, Groupon 5, Twitter 4
byWillis WeeinUncategorized
Facebook, Groupon and Twitter are private companies that have seen their combined value rise 54 percent since June. Why so? It’s a simple demand and supply theory. Investors are racing to gain a piece of these hot properties. The most recent move was Google’s $6 billion offer to acquire Groupon. But the Groupon team resisted the mouth-watering offer and stayed independent (and that wouldn't stop Google from going local). Nyppex reported that Facebook’s value has increased by 56 percent to $41.2 billion. Groupon saw its value quadrupled to $4.8 billion while Twitter ...
Twitter Analytics is Available for All, Starting Today

byWillis WeeinBusiness, Web
Twitter Analytics is ahead of schedule and is available for all advertisers starting today. The new analytics offers in-depth analysis on both paid and unpaid activity on Twitter in two layers – (1) Promoted Twitter Products and (2) Timeline Activity. In other words, Twitter Analytics is deeply integrated with its ad products such as Product Tweets and Trends. From the screenshot below, the analytics looks pretty much similar like any other tools in the market. But an in-house analytics is certainly more reliable and accurate than third parties’. Easy to the eye, the ...
2010 is a Meaningful Year for Twitter
byWillis WeeinWeb
Twitter wraps up this year with several trend reports and thoughts. In a heartfelt blog post, Twitter thanks its users for the magnificent past 12 months. In 2010, more than 25 billion tweets were sent and more than 100 million users joined the micro-blogging service. To support growing demands, the Twitter team has grown from 130 people to more than 350 today. In the recent round of funding, Twitter also announced two additional members to its board of directors – Mike McCue and David Rosenblatt. “We're thankful for every Tweet, every account, ...
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