As one of the sponsors of the Indonesian Youth Conference 2011, Intel Indonesia was committed to spreading inspirational stories for young people. Through the company “Warnai Hidupmu” (Color Your Life) movement on Twitter, Intel persuades its @komunitasintel followers to use PC as a productivity and creativity tool. Several days before the conference, @komunitasintel started the initiative by conducting a live Twitter interview with Yoris Sebastian, a young entrepreneur who founded Oh My Goodness Creative Consulting agency. Yoris (@yoris) shared not only his hope for young people but also his experience ...
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![Japanese Users Ready for Branded Mixi Pages [SURVEY]](http://www.penn-olson.com/wp-content/uploads/2011/07/mixi-branded-250x159.jpg)
![The State of the Internet [INTERACTIVE]](http://www.penn-olson.com/wp-content/uploads/2011/07/interactive-infographic-250x250.jpg)
Aug 2 2011
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Drug Dealers Plead For Mercy Through Online Petition, Facebook, and Twitter
Due to the Internet having the power to form and move communities, people are now using the web as a tool to call for help and attract sympathy. That's what Australian lawyers are currently doing to help two Australian citizens, Andrew Chan and Myuran Sukumaran, who were convicted of drug trafficking and have subsequently been sentenced to death by firing squad in Indonesia. They are starting an online movement titled the ‘Mercy Campaign’ for Andrew and Myuran. The two were arrested in 2005 in Bali with their group of drug smugglers, ...
Aug 2 2011
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Get The Right Influencer to Boost Your Brand on Social Media
There are lots of celebrity and public figures on social media platforms such as Twitter. They gain thousands of followers, and brands are keen to get them as their spokesperson. But just because someone is famous, it doesn’t necessarily mean that they will be a good ‘influencer’ online. During a series of IDBYTE workshops last week, Raditya Dika, an Indonesian bookwriter shared his experiences and tips about being a good influencer in social media. According to Dika, an influencer is a person who tweets various things to influence other people. Dika ...
Jul 19 2011
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Japanese Users Ready for Branded Mixi Pages [SURVEY]
There were rumors that Mixi, Japan's largest online social network with a massive user base of over 23 million, was going to start branded pages this August. Currently, brands are not allowed to start and manage their own pages on Mixi which is similar to how Facebook treated fan pages before brand pages took off. I conducted a survey here in Japan asking what people would do if Mixi started branded pages. As the graph below shows, 73 percent of the respondents showed interest in joining these groups. This ratio ...
Jul 18 2011
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World Cup Game Breaks Twitter Record, But No Reason To Celebrate
When two of the largest Twitter nations clash for a final game - Japan vs United States - we know that the rate of tweets-per-second (TPS) is going to be high. According to Twitter, the final game commanded 7,196 tweets per second at its climax, surpassing the TPS of Prince William and Kate’s wedding and the death of Osama bin Laden, as reported by the AP. While U.S President Barack Obama was gracious enough to congratulate both teams, there were many who let their emotions get the better of them and tweeted ...
Jul 18 2011
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Ben & Jerry’s Wants Singapore To Name New Ice Cream On Twitter
If you’re having trouble choosing a name for your new product, crowdsourcing one on Twitter could be your answer. There is also the added benefit of widespread discussion of your brand if you do it right on Twitter or Facebook. Ice-cream maker Ben & Jerry’s has launched a Twitter campaign, titled “Milk Us a Flavor Name,” targeting Singaporeans to help choose a name for its newly launched ice cream. To participate, follow @BenJerry_SG and tweet your suggested name with the hashtag #Benjerryflavor. The first 500 people who tweet a suggested name to ...
Jul 18 2011
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Kootol Software from India Sends Notice to Microsoft, Apple, and Others Over Patented Technology
There are not many who have heard about India’s Kootol Software Limited before until today. Kootol Software, formed in 2010 by two brothers - Yogesh and Vijay Rathod - announced in a press release on Friday that they have sent a notice to several companies including Microsoft and Apple over the use of Kootol’s core technology in their products. Among the other big companies that have been sent notices: Yahoo, Google, Bharti Airtel Ltd., Webaroo Technology (India) Pvt. Ltd., Amazon, AOL, Nokia, Bebo Inc., ExactTarget Inc., Ford Motor, Foursquare Inc., IBM, ...
Jul 18 2011
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Stay Classy USA: “Japs” is Trending Topic After Japan Wins World Cup
After the Japan women’s football team beat America in penalties early this morning, there was no shortage of congratulations and from fans in the US and around the world. “Congrats Japan” was trending on Twitter, but regrettably so were a few other unfortunate phrases. Both ‘Japs’ and ‘Pearl Harbor’ also made it to the list of trending topics, as what I can only assume are long-time American soccer supporters struggling to contain their disappointment. Take @KReez_Mac for example, who might want to consider switching off his geolocation before making hateful ...
Jul 16 2011
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The State of the Internet [INTERACTIVE]
The Internet is huge and Asia has played a big part in its growth. An interactive data chart created by OnlineSchools has revealed several interesting facts about the continent and presented them in pretty package: South Korea enjoys the world’s best broadband quality. You may recall a report by Akamai that we wrote about back in May which stated that the average speed in South Korea was 13.7 Mbps. Hong Kong and Japan ranked as the second and third regions with 9.4 and 8.3 Mbps respectively. In contrast the world average ...
Aug 2 2011
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Dell’s Peju Leaks, But Why is Indonesia Laughing?
Dell’s upcoming Peju tablet made onto Twitter’s trending topics on Monday afternoon in Indonesia. Now before you start thinking that Dell has discovered some marketing secret in the Asian nation, we should explain that the name Peju has an unusual meaning in Indonesian. While we’re not certain what Dell thinks Peju means, in the word is slang for ‘sperm’ in Bahasa Indonesia. Obviously, many Indonesian Twitter users know this and enjoyed a good chuckle at Dell’s expense, and thus the unfortunate moniker drove the Peju to viral status. Local social media metrics ...
Jul 13 2011
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Twitter Rolls Out Hashtag Support for Japanese, Korean, Chinese, and Russian
Akky over on Asiajin just pointed out that Twitter has rolled out support for Japanese hashtags. So where before Japanese users would use a phonetic hashtag to represent a Japanese word (e.g. ‘jishin’ for ‘earthquake’), they can now write the actual Japanese characters after the hash. Asianjin noted an interesting observation that many of us English-speaking users may not have considered: As Japanese is not a language separated by spaces, it is a bit tricky to direct which part is hashtag or not. You need to insert extra spaces ...
Jul 10 2011
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For Brands on Twitter, Quizzes Win New Followers
Indonesians are very talkative on Twitter. According to SalingSaling, a social media metrics company, their tweets reach 15% of the world’s population, ranking just below Brazil (27%) and America (25%). And with 19% of its 240 million population using Twitter, many brand owners have started to join in this virtual conversation in order to build their online reputations or promote their products or services. How exactly they do that? From my observations, quizzes can be key. Once you pop a gift-rewarded-question, new followers swarm to your account. A Look at Soyjoy One of ...
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