Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according to their needs such as geographical location targeting, category targeting, maximum cost per click and ad copy. It saves advertisers the hassle of having to go to each individual platform to manage their campaigns. It also saves the trouble of having to find digital influencers to help spread the words. At Twtbuck, it is a one-stop-shop for social media advertising. ...
Tag Archives: Twitter
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May 29 2011
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Champions League Trending on Twitter in Asia, Can Heineken Sell More Beer?
Grab your beer and chips. The Champions League Final between Manchester United and Barcelona will begin in about two hours time. As I write this, #ChampionsLeagueFinal is trending on Twitter in India, Singapore, Indonesia, and Malaysia. In addition to cricket, football enjoys massive popularity in India as well. Indonesia, Singapore and Malaysia are also enthusiastic football nations. It is interesting to witness converging interests between sport lovers and Twitter users. We saw lots of football fans using Twitter during last year’s World Cup too. The popularity of football on Twitter in Asia ...
May 27 2011
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iPhone 4 Now Available in India, Fans Celebrate on Twitter
The iPhone 4 is now available in India, thanks to Aircel and Bharti Airtel. With the launch, #iPhone4 has also become a top trending topic on Twitter India. Among those involved in the discussion are some Twitter users who are trying to ride the wave by offering users free iPhone 4 as a marketing gimmick. Others tweets are asking for jailbreak services or hopeful buyers inquiring about queues at Apple retail stores. Interestingly, blogger Ravin Mohindru noticed several faults on the Apple India website. Earlier, the phone was listed as iPhone 4G instead ...
May 24 2011
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Social Commerce, Indonesia, and India
Indonesia has the potential to be a huge social commerce nation. Although online spending in Indonesia may not be high right now, a lot of companies are pouring in resources to get ready for an expected social commerce wave in the country. According to research by Booz and Company, it is predicted that revenue for the global social commerce market will soar to $30 billion by 2015. The Jakarta Globe also recently reported on research conducted by DBS and marketing consultancy firm MarkPlus that revealed each person spends around Rp 150,000 ...
May 22 2011
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Indonesia Makes ‘Nabi Muhammad SAW’ A Worldwide Trend on Twitter
It is common to see an artist or a rock band's name featured as a world wide trending topic on Twitter. However, if a name of a religious figure goes onto Twitter's trending list, there must be something interesting about him. The 'Nabi Muhammad SAW' Twitter trend started this afternoon, by the time this post was completed, it became the number one trending topic on Twitter. Muhammad, peace be upon him, is the prophet of Islam. "Nabi" is an Indonesian word for prophet and "SAW" is a popular abbreviation in Indonesia, ...
May 20 2011
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Social Commerce, The Next Big Thing in Indonesia?
Social commerce has come a long way, and Indonesia is starting to jump on board as well. We’re seeing start-ups like idBlogNetwork and AdaDiskon empowering product promotion/e-commerce through social media. Social network turned social commerce platform, Multiply, also recently entered Indonesia hoping to socialize e-commerce in the country. As the term 'social commerce' suggests, this brand of commerce requires that a social layer be established before actual selling can take place. Indonesia is undoubtedly one of the largest social media nations in the world, but its social layer - when compared to its ...
May 19 2011
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China’s Great Shoe Attack, As It Unfolded On Twitter
Chinese Twitter user @hanunyi had quite a busy day today. We thought we'd collect a few of his Tweets to try to get a broad overview of how the now infamous 'shoeing incident' reportedly went down. (Note: The story below is embeddable, for anyone who wants to share.)
May 17 2011
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Indonesia’s Twitter Ghost
If you think of ghosts as objects of fear, you may have to think a little differently about Pocong, a local Indonesian ghost. Originally a frightening urban legend about a dead man, Pocong has become very popular on social media sites amongst Indonesians, especially on Twitter and Facebook. This ‘ghost’ has more than 350,000 followers in his Twitter account, Poconggg, and he boasts over 26,000 fans on his Facebook page. That number will probably grow with news on his blog that Poconggg will publish a book, and that he will mention ...
May 16 2011
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How Twitter Is Used to Report Power Cuts in India
In 2008, the Indian government pledged to provide “power for all” by 2012. It’s already near mid 2011 and power cuts remain to be a big problem in India. Twitter can’t solve the problem, but it could at least help to report the locations where power cuts occurred. Indians who experience power cuts are encouraged to tweet the time and location with a hashtag #powercutindia or #powercutsin. For e.g. #powercutindia (street, city - location name/pincode) #from (time)#planned or #unplanned (if its a scheduled load shedding or unexpected outage). Twitter users are also ...
May 16 2011
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“China has officially blocked Flipboard,” says CEO
Mike McCue, CEO at Flipboard tweeted, “China has now officially blocked @Flipboard. And here come the clones. Meanwhile we're all in debt to the Chinese govt. Where does it end?” Flipboard, The iPad App for 2010, is reportedly blocked in China. The reason isn’t yet known as he explained to TechCrunch’s @alexia: “Don't have much detail. Just heard. Lots of folks in China had been using us happily until now. Will have to figure out what's next.” Facebook and Twitter are blocked by China’s great firewall. Flipbook, through its U.S server, acts like a ...
May 13 2011
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Docomo and Twitter Announce Agreement on Mobile Services
Docomo issued an announcement today that the company has come to an agreement with Twitter to include features of the popular microblog on its smartphones and feature phones. Twitter content will be integrated into search results on Docomo’s i-mode portal on feature phones, and in the Docomo Market for smartphones. This will include a new 'Real-time Tweet' service which is on the way sometime this year. When I spoke to Docomo this afternoon, a representative told me that Twitter is an especially fitting service for mobile phones (Twitter, of course, has ...
May 10 2011
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5 Ways Social Media Has Impacted The Singapore General Election
As the dust settles on what many observers have been calling a watershed election, we look at how the Internet and social media have played their part in this Singapore General Election (GE). Unlike 5 years ago, where campaigning through Facebook, Twitter and podcasts were banned, the rules on Internet election advertising were relaxed in this GE, allowing communication of political messages on any conceivable new media platform. Below, we look at 5 ways on how the Internet , and social media in particular, has impacted GE 2011. 1. Social connections bring ...
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