A recent Nielsen report revealed that the States is currently the country with the most people engaging on social networking sites. More than 142 million Americans are on social media, with each user spending more than 6 hours on average each month. The result didn't come as a surprise seeing that social media first originated from the states. Japan, which is the only Asian country on the list, takes second place. While the list is pretty comprehensive, one might argue that the comparison is according to absolute terms rather than population proportion ...
STATS: User Generated Content In U.S, Japan, China

byWillis WeeinAsia
eMarketer has recently released some interesting statistics showing how the big three (countries) are creating content on the web. Although the activities are similar, share of participation differs greatly. The type of user generated content produced in every country follows a simple demand and supply logic - When there are people consuming certain content, we can expect people creating it. Hence, the statistics below doesn't just give me a view of what each country creates, but also how and what each country consumes. Marketers should take note of this to understand their ...
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