Volkswagen's ad campaigns are usually great case studies. Think about the famous print ad series circulated in the 1960s and recently, the series of iPhone applications introduced for drivers to "test drive" its cars. Creativity is strongly associated with the brand. And here is another cool Volkswagen campaign. The German car maker made the mundane a little more exciting with their latest campaign centered around the idea of the fast lane: "dedicated to everyone who enjoys speeding life up a little". They've taken the everyday experience of riding escalators, lifts and pushing carts, ...
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Creative Ad: Volkswagen
What's Creditable A brilliant ad leverages on consumers’ association with strong brands. The shape of the Volkswagen beetle is unique and familiar to most consumers. What Volkswagen did in this minimalistic ad was to trigger this familiarity through visual cues, which stimulated the emotions and perceptions consumers already have of the Beetle. Volkswagen Strong brands have an undeniable advantage over others, as they are immediately recognizable. Think McDonalds’ golden arches, Nike’s tick and Apple’s bitten apple. They have become part of the consumer experience. How about Volkswagen – do you think beetle?
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