Tech in Asia

Penn Olson features start-ups. Find out more here. A typical web business would rely on Google Analytics’s funnel analysis to understand user behavior. Usually a goal is achieved when someone signs up as a user or completes a form. It’s a good analytics to start with, but there is one major problem: it measures pageviews, not people. Think about it. People pay you, not pageviews. The same user can visit your site multiple times a day and this often inflates your pageviews count. Whatever analyses you have concluded are probably flawed. ...