Famecount, a site that ranks brand by Facebook, Twitter and YouTube popularity has come out with its list of 10 most popular consumer brands. Its Famecount Index calculates the popularity of each user relative to the most popular user on each network (more explanation here). So who’s top? It’s the coffee giant. Starbucks led the list of leading consumer brands with an index of 69.7%, followed by Coca-Cola and WholeFoods. Interestingly, food and drinks brands accounted for 6 of the top 10 worldwide consumer brands. The highest ranked non-food & drinks consumer brand ...
Tag Archives: Wholefoods
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Sep 22 2009
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10 Successful Businesses on Twitter
Twitter has been in the spotlight of many since its launch back in 2007. The credit goes to its versatility in any circumstances. It is currently being used for social, business, news and political purposes. Not too long ago, a study revealed that 80% of the people use Twitter for Business. But who are the cream of the crop? We define success not by the number of followers (although it is tempting to do so) but the amount of interaction and engagement it has with its followers. So here are 10 businesses, which ...
Aug 28 2009
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3 Things We Can Learn From Whole Foods Social Media Backlash
What CEO of Whole Foods, John Mackey did without first consulting the board has angered thousands of consumers and caused boycotters to crowd its markets, asking visitors not to patronize the company. It has gone to such an extent where the social media backlash is almost costing Mackey his post in Whole Foods. While we can't undo everything that has happened, we can learn a lot from the Whole Foods experience. 1. You Represent Your Brand, Not Yourself The debate has been going on about who’s right and who’s wrong. Is CEO John Mackey wrong ...
Aug 28 2009
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Have Whole Foods Boycott-ers Won? [Video]
3 days after our previous post on Whole Foods, its boycott group has grown from 23k to 28k fans. Meanwhile, two pro Whole Foods groups, "Support Whole Foods and Free Speech" and "I Support Mr. John Mackey and Whole Foods Inc" were set up; each with 3k fans. If you say numbers alone cannot dictate who wins, maybe the killer letter can. Flashback This "discussion" between Fox News host (Greta Van Susteren), boycott leader (Russell Mokhiber) and CEO Mackey supporters representative (Crystal Jones) is held last Friday before all the protests started in ...
Aug 28 2009
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BREAKING: CtW Investment Group Calls for Whole Foods Board to Remove CEO John Mackey
A boycott-ers dream come true? CtW Investment Group has called for Whole Foods Board to start finding a suitable replacement for CEO John Mackey (confirmed with a published letter below). It is said that the damage caused by Mackey' WSJ Op-Ed made him a 'liability' to the company he co-founded. CtW Investment Group Executive Director Bill Patterson commented: "Mr. Mackey attempted to capitalize on the brand reputation of Whole Foods to champion his personal political views, but has instead deeply offended a key segment of Whole Foods consumer base," "This is not the first time ...
Aug 28 2009
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WholeFoods Social Media Backlash. Customers Protest Outside Stores [Video]
WholeFoods has enjoyed much recognition in social media; seems like the same attention is being given to WholeFoods-Boycott Facebook group, with a whopping 23,000 fans within a week. This 'Anti-WholeFoods' sentiment was triggered by CEO John Mackey, as he denounced the government's involvement in health-care, using it as an opportunity to promote WholeFoods' positive influence on the society and how it could help reduce health problems in America. Here are some of Mackey's keynotes towards American health care reform. “While we clearly need health-care reform, the last thing our country needs is a ...
Aug 21 2009
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Social Media Best Practices
After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. This is also an extension from my article, “How to: Be a Social Media Winner”. Most people teach theories but I prefer to show theories being implemented by real successful companies. So here goes! Be Relevant to Your Different Markets Different people from different geographical location and language consume information differently. The problem ...
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