When two of the largest Twitter nations clash for a final game - Japan vs United States - we know that the rate of tweets-per-second (TPS) is going to be high. According to Twitter, the final game commanded 7,196 tweets per second at its climax, surpassing the TPS of Prince William and Kate’s wedding and the death of Osama bin Laden, as reported by the AP. While U.S President Barack Obama was gracious enough to congratulate both teams, there were many who let their emotions get the better of them and tweeted ...
Tag Archives: World Cup
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![Twitter & The World Cup [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/07/twitter-world-cup-250x191.jpg)
Jul 18 2011
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Stay Classy USA: “Japs” is Trending Topic After Japan Wins World Cup
After the Japan women’s football team beat America in penalties early this morning, there was no shortage of congratulations and from fans in the US and around the world. “Congrats Japan” was trending on Twitter, but regrettably so were a few other unfortunate phrases. Both ‘Japs’ and ‘Pearl Harbor’ also made it to the list of trending topics, as what I can only assume are long-time American soccer supporters struggling to contain their disappointment. Take @KReez_Mac for example, who might want to consider switching off his geolocation before making hateful ...
Mar 16 2011
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Internet Searches for Cricket Products up 130 percent
A recent search trend report by e-commerce giant, Alibaba.com, revealed that Internet searches for cricket related products went up by 130 percent in February 2011 compared to February 2010. The reason for such a sharp increase in searches is primarily due to the Cricket World Cup Tournament that started in February 2011. 34 percent of the growth in searches was noted in January 2011, the month prior to the start of the Cricket World Cup. Following the trend of cricket searches, the interest levels of SMEs (small and medium enterprises) producing and marketing cricket ...
Jul 17 2010
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Twitter & The World Cup [INFOGRAPHIC]
The year's World Cup has broken many records. It isn't just Waka Waka, that has become the most watched soccer video on YouTube. Twitter, too, has something to show off. In a gorgeous infographic, the micro-blogging site showcased how tweet volume fluctuates throughout this wildly crazed tournament. The record tweet per second rate was at 3283 TPS and interestingly, it happened during a game between Denmark and Japan, where Japan won 3-1. This has highlighted Twitter's dominance as the top social-networking site in Japan. Check out the infographic below: Some other interesting statistics posted ...
Jul 12 2010
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Adidas Triumphs Over Nike In World Cup Buzz
The Internet is dominated by the loud World Cup buzz for the past 30 days, and almost half of the conversations that took place are triggered by Adidas and Nike. Nike has smartly employed an ambush-marketing tactic for this World Cup. However, its dominance is short-lived as Adidas bounces back to snatch the top spot just after 2 weeks into the tournament. Currently at number two, Nike can pat itself on the back given that it isn’t the official sponsor. Pepsi has also adopted the same ambush strategy but unfortunately, its effort is ...
Jul 11 2010
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Top World Cup Players on Facebook, Day by Day
Social media has a major impact for this year's FIFA World Cup. YouTube has arguably made Waka Waka the most memorable World Cup theme song ever. With over 80 million views, it is also certainly the most viewed World Cup online video ever. Twitter has dedicated a page just for the World Cup. The page includes real-time tweets revolving the matches, players and controversies. Facebook too has been a convenient platform, where both brands and fans share and discuss. Nike and Adidas have crossed the one million "likes" milestone thanks to ...
Jul 11 2010
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5 Amazing Soccer Commercials Ever Made
In celebration of this Sunday's World Cup final, Adfreak has put together 10 best soccer commercials we've ever seen. We caught all ten and have embedded five of our favorites below. Putting Nike's hugely viral "Write The Future" ad aside, our top pick is Nike Shox, Streaker spot. Unlike other fluffy ads, this spot has successfully communicated the product benefit through the use of humor and entertainment. Adidas’s Lionel Messi spot is our second, as his struggle to become the best player in the world clearly highlights Adidas’s tagline “Impossible is nothing”. ...
Jul 10 2010
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The Most Watched World Cup Video Is…
…the official theme song for this year’s World Cup, Waka Waka, by Shakira. Since its released on 4 June 2010, the MTV has over 80 million views on YouTube. It’s an amazing statistic given that no other World Cup video ever comes near to that figure, not even Nike's viral ad. Ever since I started watching the World Cup in 1994, there isn’t any recollection of the previous theme songs. But this year seems different, as Waka Waka was created with a true unique African style, closely linked to the tournament’s brand ...
Jun 29 2010
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Nike’s “Write the Future” Goes Facebook and Twitter
With more than 17 million views, Nike now expands its hugely viral “Write the Future” ad piece to Facebook and Twitter. The social media objective is simple, where social-network users are prompted to briefly write the future of their favorite players and share their opinions with their peers. It has a dedicated Facebook app and on Twitter, hash tag “#NikeFuture” is used to track tweets from this campaign A small reward: The best submissions will be put up in lights on the electric facade of the Life Centre building in Johannesburg. Catch the ...
Jun 24 2010
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10 Amazing World Cup Ads On YouTube
An event as charismatic as the World Cup has surely caught many advertisers' attention. From news network to beer, everyone wants a piece of the World Cup craze. Apart from official sponsors, most brands employ an ambush marketing tactic, whereby they run similar themed campaigns without actually mentioning the event itself. Obviously Nike and Pepsi are two leading brands, which have executed this tactic perfectly, with Pepsi's "naked bottle" as the latest ambush trick. Below are 10 ads, comprising both official and guerrilla advertisers' works. Among our favorites are ESPN, Nike, Budweiser and ...
Jun 21 2010
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Pepsi Bottles Will Go Naked If Argentina Wins World Cup
Argentina's coach, Diego Maradona has made a wacky promise that he will run around naked in Beunos Aires if Argentina were to win the World Cup. To Pepsi, this is more than just a hilarious promise, which the cola giant has smartly jumped on this opportunity to set up another ambush marketing tactic for this year’s World Cup. Here’s the deal. If Argentina wins the tournament, Pepsi will strip off all labels on its bottle for a week in the soccer fanatic country. Advertising efforts to hype up this fun and creative idea ...
Jun 14 2010
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Ambush Marketing: How Nike and Pepsi Hijacked The World Cup
Ever wonder who the official sponsors of the World Cup are? If your answer is Nike and Pepsi, it is apparent that you’re under the spell of ambush marketing. Both Nike and Pepsi aren’t the official sponsors but created campaigns that followed the World Cup’s heartbeat. Nike featured stars in their national team jerseys, while Pepsi’s advertisement brings out an African flavor. So what’s ambush marketing? It involves running similarly themed campaigns around the time of the event without actually mentioning the event itself. Nike, especially, has shown others ...
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