![Yelp gets an Unofficial Theme Song [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/11/yelp-250x174.jpg)
Alex, Aaron and Rachel are the three geniuses who created this unofficial theme song for Yelp. The song communicates how Yelp has helped in different situations in life in a humorous fashion. It sure took a lot of effort to create the video. But I guess when you really love a product, it is worth going this far to dedicate your love. Yelp employees would surely feel appreciated. "I'm ain feeling sad anymore, because Yelp came knocking on my door." It's getting into my head. This is a 'video worth spreading', especially on a ...
Tag Archives: YouTube
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![State of Cloud Computing [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/11/cloud-computing-250x250.jpg)
![US-Sino Currency Rap Battle on YouTube [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/11/obama-hu-250x152.png)
Nov 24 2010
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The YouTube Ad of the Year is…
In the inaugural YouTube Ad of the Year awards, Sussex Safer Roads' 'Embrace Life' took top honours. The spot beat out other strong contenders including Old Spice's 'The Man Your Man Could Smell Like' and 'O2 Gorillaz' by VCCP. As part of winning the award, it received the prize of a YouTube homepage takeover worth £75,000. 'Embrace Life' communicates the message of the importance of seatbelts. It may not have been screened on television, but it has already racked 11 million views on YouTube. If you have not seen it yet, ...
Nov 21 2010
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State of Cloud Computing [VIDEO]
Cloud computing seems like a new concept. But it really isn’t. In this video, it is shared that the idea of cloud computing first originated in the 1960s. It wasn’t technically possible back then. It was only until the rise of the Internet, that the concept of cloud computing started to see light. Unless you have been living under a rock, you are in the cloud. Cloud computing touches us in numerous ways. It isn’t just about using DropBox or Google Docs. It’s more than that. Every time you check your ...
Dec 31 2010
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US-Sino Currency Rap Battle on YouTube [VIDEO]
One week and over 200k hits, this video has the potential to go viral. The animation video depicts the ongoing economic tension between U.S and China in a humorous manner. It also mentions some controversial issues like Liu Xiao Bo, the recent Nobel Peace Prize recipient and the relationship between IMF and the U.S. I trust that you know who the two guys on the right are. Favorite lines: USA: Times are tough in the USA. Listen up Hu, I‘ve got something to say. Help us out, you know what I’m talking about.... China: From ...
Oct 11 2010
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How Web Videos Are Driving Innovation
We watch web videos almost everyday. They have changed our lives but we don't know exactly how. I got a clearer picture, thanks to TED's head, Chris Anderson, who put together an inspiring presentation that explains the HOW. Be it a dance video, a viral ad or a presentation video like TED's, we learned something after watching it. That lesson learned, though most of the time casually, pushes the quality bar up. It has an impact on us. Whether consciously or subconsciously, we want to dance better, create an ad which is ...
Oct 4 2010
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French Connection Leads Online Shopping with YouTique
If you think augmented reality shopping is too much of a trouble, perhaps shopping via YouTube could better satisfy your online shopping needs. With television presenter and stylist, Louise Roe, as host, French Connection launched its YouTube channel featuring a series of fashion tips and advices. The channel is coined as the French Connection’s YouTique. If you’re wondering, combining YouTube and boutique into one derives the word, YouTique. We have also included an introduction video below explaining how YouTique works. It's pleasant witnessing how brands are using various web platforms to connection with ...
Aug 29 2010
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HOW TO: Use Your Smartphone To Build Your Personal Brand
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level. On top of that, as a person of influence, a taste-maker or even a Web celebrity, it has never been as easy as it is today. Here are 2 simple ways to get you to create your personal brand right from your smartphone. Life Casting This is probably the easiest way to start building your personal brand online; through sharing pictures, ...
Aug 12 2010
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Social Media and Business Netiquette
Are you an over sharer? If you're, this interview video below could be crucial for you. Judging from the online media habits within my social circle, college students tend to share a lot of information via the social sites or apps like Facebook, Twitter and Foursquare (Disclaimer: judgment may be bias). Of course, it's still reasonably okay at this stage since no information is too sensitive or important to be shared. The trouble emerges when such careless online sharing habit follows through even after graduation. When business is involved, any wrongly shared information ...
Aug 9 2010
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4 Fabulous Social Media Vintage Ads
Have you ever wondered how social networking ads would look like back in the 1960s? Fret not, Brazilian ad agency Moma Propaganda has created an awesome ad series based on how they would like in that era as part of their "Everything Ages Fast" campaign for Maximidia Seminars. The series comprises of Twitter, Facebook, YouTube and Skype. On top of the vintage colours and graphics, the taglines for each social networking platform were crafted accordingly in relation to that period of time too. Which one is your favourite ad? Mine’s definitely YouTube’s. Twitter Facebook YouTube Skype
Jul 11 2010
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Top World Cup Players on Facebook, Day by Day
Social media has a major impact for this year's FIFA World Cup. YouTube has arguably made Waka Waka the most memorable World Cup theme song ever. With over 80 million views, it is also certainly the most viewed World Cup online video ever. Twitter has dedicated a page just for the World Cup. The page includes real-time tweets revolving the matches, players and controversies. Facebook too has been a convenient platform, where both brands and fans share and discuss. Nike and Adidas have crossed the one million "likes" milestone thanks to ...
Jun 24 2010
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10 Amazing World Cup Ads On YouTube
An event as charismatic as the World Cup has surely caught many advertisers' attention. From news network to beer, everyone wants a piece of the World Cup craze. Apart from official sponsors, most brands employ an ambush marketing tactic, whereby they run similar themed campaigns without actually mentioning the event itself. Obviously Nike and Pepsi are two leading brands, which have executed this tactic perfectly, with Pepsi's "naked bottle" as the latest ambush trick. Below are 10 ads, comprising both official and guerrilla advertisers' works. Among our favorites are ESPN, Nike, Budweiser and ...
Jun 10 2010
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Top 10 Consumer Brands on Social Media
Famecount, a site that ranks brand by Facebook, Twitter and YouTube popularity has come out with its list of 10 most popular consumer brands. Its Famecount Index calculates the popularity of each user relative to the most popular user on each network (more explanation here). So who’s top? It’s the coffee giant. Starbucks led the list of leading consumer brands with an index of 69.7%, followed by Coca-Cola and WholeFoods. Interestingly, food and drinks brands accounted for 6 of the top 10 worldwide consumer brands. The highest ranked non-food & drinks consumer brand ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012