Twitter has been in the spotlight of many since its launch back in 2007. The credit goes to its versatility in any circumstances. It is currently being used for social, business, news and political purposes. Not too long ago, a study revealed that 80% of the people use Twitter for Business. But who are the cream of the crop? We define success not by the number of followers (although it is tempting to do so) but the amount of interaction and engagement it has with its followers. So here are 10 businesses, which ...
The @Zappos WOW Culture!

Last night, I stumbled upon some videos on YouTube that was featuring Zappos's work culture. What I saw was much alike to what I always believe in - A company should instill fun and not fear into the employees. Zappos is definitely one of the few companies that have achieved it. Another example would probably be Google. But for now, let's place our focus on Zappos, the online shoe merchandising giant! If you haven't already know, Zappos is an e-commerce website that specializes in selling shoes. Like how Amazon focuses on books, Zappos ...
5 Great Social Media Marketing Campaigns
Warning: getimagesize(/home/pennolson/public_html/wp-content/uploads/2009/07/Social-Media.png): failed to open stream: No such file or directory in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 562 Warning: getimagesize() expects parameter 1 to be string, object given in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 567 Warning: basename() expects parameter 1 to be string, object given in /home/pennolson/public_html/wp-content/themes/penn2/functions/admin-functions.php on line 568Can Social Media be used as a marketing tool? Judging by the number of companies who have embarked on it, the answer seems to be a clear yes. In this post, we shall discover how 5 great companies have successfully leveraged on various Social Media tools to generate awareness. They have provided many great pointers that you can learn and apply in your own business. - - 1. New York Times News broadcasting is no longer restricted to Newspapers and TV programs. With the rise of Web 2.0 technologies, Social Media has increasingly become a great ...
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